I really enjoyed creating this logo for Pachamama Apothecary. Carol was born in Chile and makes healing products made with natural ingredients picked from pachamama, using ancient & indigenous recipes/knowledge. It was important that the logo reflected Carol's cultural heritage and honoured her ancestral wisdom. I researched Chilean art and culture in order to bring an earthy, Chilean feel to this logo, which is busier than the usual logos that I produce, but I think I managed to convey a story and the whole of life into this. Im looking forward to working in the individual labels for the products and also the website in the near future.