Forest Routes is a community transport sceme, bringing together 4 transport providers across the Forest of Dean to help people who are isolated without regular public transport services or the ability to get themselves out and about. We won a pitch for the project by designing the logo which represents a tree and various coloured routes. The visual for the logo also influenced the name of the project with a play on the word routes/roots. We designed printed literature, flags, Tshirts, banners, car magnets, fridge magnets, website and the logo was even made into a cake for the launch. We also produced a series of videos for all of the providers which were a great asset to promote the service via social media. Below, is some of the feedback that Forest Routes received about the films.
Squiff have done a great job! The films are excellent, very high quality and personal. They are beautifully made, clear and concise.
Excellent way of reaching out further online and really useful for showing at events etc.
BVCS “clear description of what the service provides, with a friendly voice over”. “I did like the call for more volunteers and the description of what the driver gains from being a volunteer and what others could expect if they volunteered”.
Lydney Dial a Ride Services: “I really liked this film. It showed what a difference the transport service makes, and by including comments from people who use the service, you get a real sense of its importance. It was heartening to watch!”