Steve had a clear vision for what he wanted visually. He came to me with sketch of the logo and talked me through his idea for an online shop. As I drew up the logo and shaped up his ideas the brand evolved into something both contremporary and retro. We got together to do the photoshoot taking it in turns to model the clothes as time and budgets were tight. I designed the website based on Steves requirements and coded it using wordpress at launched with quite a tight turnaround in order to be ready for a Christmas launch. Paul Weller's wife bought him some record boxes for a Christmas present partly due to Modern Classic Clothing's social media presence.